(By Choosing the Right Model for Your Land)

How do you attract the right guests for your site — the ones who value the experience you’re creating, leave five-star reviews, and return again and again?

It starts with choosing the right model for your land.

It may sound obvious, but one of the most common (and costly) mistakes we see is placing the wrong type of accommodation in the wrong environment.

A high-end, hotel-style cabin dropped into a muddy field with poor access will struggle just as much as a five-star spa hotel suddenly adding a four-bedroom contemporary lodge to its grounds. Both feel… off.

And guests notice.

The goal isn’t just high nightly rates — it’s repeat custom, glowing reviews, and word-of-mouth that sells for you. To achieve that, your site needs to feel intentional. Like a destination.

So before choosing models, layouts, or finishes, let’s start with what you already have.

Assess Your Land to Attract the Right Type of Guest

Before deciding who you want to attract, you need to understand what your land naturally supports.

Ask yourself these questions honestly — they will shape everything that follows.

Access & Arrival

How far is the nearest pub, restaurant, or bar?
Would you comfortably walk there in heels — or for men, in brand new white trainers?
Do guests park next to the cabin, or is there a walk involved?
Is the route well lit and stable grounds after dark?

Ground Conditions & Layout

Is the land solid year-round or prone to mud?
Is it easy to move around the site in poor weather?
Do you plan to have amenities like saunas, plunge pools, or sheltered fire pits?

Light, Views & Atmosphere

Is the site naturally well lit, or will you rely on exterior cabin lighting?
Are the views appealing from every angle — including seating areas?
Is there traffic noise, farm activity, or nearby disruption?

Guest Independence

Will you be nearby for day to day support or will guests be fully self-contained?
If it rains all day, what will your guests have on offer?
Are you providing a full experience — or a quality place to sleep in nature?

Commercial Reality

How much do you want to make per year after costs, not just per night?
Are you planning to add premium extras? Branded items? Unique facilities?
Have you listed every extra cost before calculating ROI?

Once you’ve answered these questions, your ideal audience becomes far clearer — and choosing the right model becomes much easier.

Wellness & Spa-Led Stays: Attracting High-Spending, Experience-Led Guests

Wellness-led, hotel-style cabins work best on:

Solid, non-muddy ground
Think uber cool lit gated entrances and driveways
Short, easy walks (10–15 minutes max) to cafés, spas, or restaurants
Wedding venues or established hospitality sites

These spaces are ideal for:

Upscaling weddings with additional on-site accommodation
£250+ per night stays that guests photograph and talk about
Creating a memorable extension of an already premium venue

A single, beautifully designed unit with its own private spa — hot tub, sauna, plunge bath, outdoor kitchen — can outperform multiple standard units when done well. Small footprint. Big year-round bookings.

For locations close to affluent towns, countryside pubs, or destination venues, this model attracts higher-spending guests — but with that comes higher expectations.

Think:

Premium toiletries
Champagne on arrival
Branded bedding
High-end coffee machines

These guests will pay more, but they also cost more to serve including an expectation that someone will be on site to support them should they need assistance with something.

NordGlass Cabin — NordGlass 1 Bed Luxury Hotel Cabin - NEW 2026

Adventure & Nature-Led Stays: Appealing to Guests Seeking Quiet & Escape

If your land sits:

In dense woodland
On a hillside
In a quiet meadow
Away from towns and nightlife

…then a nature-led stay is often your strongest option.

These guests are paying for:

Quiet mornings
Views and fresh air
A space that feels restorative, not overstimulating

They expect mud — they own muddy boots for a reason, so practical details matter:

Outdoor boot-washing stations
Covered entrances
Durable, easy-clean finishes

For spaces that are free from traffic noise, private spaces with the sounds of the bird song will be the most prized spaces for this type of stay. Whilst the guest is expecting premium comfort, their heart is with nature, so if they smell, hear and see it from every angle, you’ve got yourself a repeat customer.

Simple additions elevate the experience:

Wildlife and fungi guides
Marked walking routes
Nature journals
Firewood and sheltered seating with a view

When done properly, guests arrive ready to be with nature — and leave genuinely rested from integration of natures bounty.

Reconnect-With-Nature Retreats for Guests Seeking Calm & Digital Detox

Whether you have acres of woodland or a small space that oozes calm.

These retreats work beautifully if:

You’re within an hour of a city or large town
Wellness culture is strong in your area
You want to offer calm, not entertainment

The focus here is intentional simplicity:

No TV. No Wi-Fi.
A cafetière instead of instant coffee
Journals instead of screens
Books instead of distractions

You might offer:

Bedtime teas
Morning yoga mantras
An iPad with calming sounds or guided meditation
Gentle lighting and protected outdoor seating

This is about slowing the nervous system, not filling time.

Even smaller plots can succeed if planting, views, and atmosphere are thoughtfully designed — and nightly yields often increase when guests feel they’ve truly disconnected.

NordVista 1 or 2 Bedroom Cabin by THC Homes

How Do You Know Which Guests Your Site Is Right For?

The most successful sites don’t try to appeal to everyone.

They answer one simple question clearly:

In one sentence, how would your guest describe your site to their friends?

“It was a luxurious experience.”
“We slept better than we have in months.”
“It didn’t feel like a cabin — it felt like deep rest.”

That sentence should guide every decision you make.

Our Approach: Designed for Real Rest

When seeking premium cabin spaces, we find that clients has mixed ideas of what is considered luxury which is why we always point out that our NordSeries isn’t for everyone.

If you’re looking for:

Bold Interiors
Loud colours
Squeezed-in extra beds

…it’s simply not what we do.

From our trained eyes, whilst these leisure cabins look beautiful — they don’t support real rest.

We’re a fabric-first company, which means we care deeply about:

Acoustic calm
Thermal comfort regardless whether its 25°C or −10°C
Fresh, filtered air
Natural materials that feel grounding, not artificial

Our cabins are designed around human comfort — calm, quiet, biophilic spaces where guests don’t just stay.

They rest, reset, and want to return.

This isn’t a “nice to have”.
It’s a commercial advantage.

To view our full range click here.

Ready to Start Your Development?

If you’re planning a site — or need support with a certified site licence — get in touch.

We’ll help you:

Choose the right model for your land
Attract the right guests for your site
Create a destination that performs beautifully for years to come

Request Brochure

Let the land lead the design — and the right guests will follow.

The most successful sites don’t chase trends — they choose models that respect the land, the guest, and the experience they want to deliver.

How to Attract the Right Guests for Your Site